SEO or Search Engine Optimisation is the name given to activity that attempts to improve search engine rankings… All major search engines such as Google, Bing and Yahoo have primary search results, where web pages and other content such as videos or local listings are shown and ranked based on what the search engine considers most relevant to users.
Just about every Webmaster wants his or her site to appear in the top listings of all the major search engines. Say, for example, that Bob runs an online soccer store. He wants his site to show up in the top few listings when someone searches for “soccer shoes.” Then he gets more leads from search engines, which means more traffic, more sales, and more revenue. The problem is that there are thousands of other soccer sites, whose Webmasters are hoping for the same thing. That’s where search engine optimization, or SEO, comes in.
Finally, there are META tags. These HTML tags can really distinguish your site from the rest of the pile. The META tags that most search engines read are the description and keywords tags. Within the description tags, you should type a brief description of the Web page. It should be similar but more detailed than the title. Within the keywords tags, you should list 5-20 words that relate to the content of the page. Using META tags can significantly boost your search engine ranking.
What are meta tags
These elements must be placed as tags in thesection of a HTML document. These elements are:
- Title tag
- Meta description
We’ve discussed how to write meta descriptions in a separate post, so for now let’s discuss title tags, the most important meta tags on your site.
What is a title tag?
Title tags are used to tell search engines and visitors what any given page on your site is about in the most concise and accurate way possible.
This title will then appear in various places around the web, including the tab in your web browser:
The title will also likely be pulled in as the anchor text when sharing on other websites and social media channels.