The web page title is often the only piece of information a person will use to decide which link to click on in search results. Because of this it is very important for you to use high-quality, keyword rich titles for all your web pages.
First some technical stuff. The
tag, also referred to as the
element, defines the title of a web page and is required in all HTML/XHTML documents. A properly optimized web page title can easily increase your search engine traffic exponentially and also provides the following useful information for your visitors.
- Provides a title in search results at Bing, Google, Scrub The Web, Yahoo! and other search engines
- Provides a title for the web page in the browser’s title bar
- Provides a title for the web page when it is added to the browser’s favorites or bookmarks
All search engines and directories limit the amount of information they display in their search results. Therefore you should consider these limitations when writing your description. Keeping your description between 130 and 150bytes (or characters) in length helps ensure your description will fit well in the search results of all major search engines and social websites. If your description is too large it will be cut off by search engines which can result in your description not making any sense. And if your description is too small, it will not match many search queries and therefore will not be displayed in search results. The key here is to effectively utilize the space given.
Think of the Meta Description as being like the back cover of a book. The idea here is to promote interest and a click-through. Make sure your Meta Description is relevant to the page and that all your web pages have their own unique Meta Description. The Meta Tag Generator provides color coded cues to help you stay within these guidelines.
The Meta Description Element
Description tag, also referred to as the metadata, defines the description of a web page. The
Description tag is not directly visible to the users visiting the web page with a web browser. If properly optimized, the HTML Meta Description will be used to describe your web page in search results. Proper use of this tag can easily increase your search engine click-through and will also provide the following useful information for your visitors.
- Every major search engine will use your Meta Description to describe your web page in their search results, but ONLY when it is properly optimized.
- Provides information about a given web page, most often to help search engines categorize them correctly
- Provides a description for the web page when it is added to the browser’s favorites or bookmarks
A search engine friendly Meta Keywords tag is one which only contains keywords that already appear elsewhere on the page. Any word appearing in the Meta Keywords tag which does not also appear on the page will often be ignored. And listing the same keywords over and over will not have a positive impact on your search visibility either. The Meta Keywords tag was created so you could provide keyword hints to search engine crawlers.
The Meta Keywords Element
Keywords tag, also referred to as the metadata, defines the Keywords of a web page. The
Keywords tag is not directly visible to the users visiting the web page with a web browser. When properly used, the HTML Meta Keywords may also provide the following useful information for your visitors.
- Provides keyword hints for a web page with some search engines.
- Provides keywords for Google’s Search Appliance and other personal web page crawlers.
By default, all major search engines are looking for unique content to include in their search results. Therefore, when a search engine discovers a new page, they will “by default” index the page (capture all the words) and will follow all the links on the page so it can discover more pages. That said, you can use the Meta Robots tag to fine tune the way search engine crawlers are allowed to access and index the content of your web pages. Below is a list of special directives which all major search engine crawlers support. You can combine multiple directives using a comma (e.g. “noindex,nofollow”).
When would I use the Meta Robots?
Generally you would not want to alter the default behavior of search engine crawlers, but there are times when doing so makes sense. For example, we include the following Meta Robots tag on most pages.